Teaching companies how to be entrepreneurial: culture change at all levels

Article originally published on EmeraldInsight. Co-authored by David Knowles, Michael Langhammer, Rebecca Gagliardi, Laura Hougaz and Professor Murray Gillin.


This case study aims to show how a strategic intervention, using an in-house delivered university entrepreneurship education program, cultivates an entrepreneurial mindset and effective innovation culture amongst company staff. The intervention produces a measured change in staff decision making style from analytical to a more intuitive style. Also assessed is the resulting management-style change to the firm’s internal environment, strategic motivation and performance.


Through a qualitative longitudinal study of Partners and staff in the firm, the authors measure the impact of the selection, integration and performance of in-house entrepreneurship education on firm culture.


The authors identify organisation factors that inhibit staff entrepreneurial behaviour and by integrating an in-house education intervention, demonstrate unambiguously the resultant effective culture and entrepreneurial mindset.

Research limitations/implications

Generalising results from this single longitudinal case study requires caution. The positive outcome from the in-house education concept can be considered for further evaluation within other organisations.

Practical implications

Using an entrepreneurial health-audit to assess in-firm cultural behaviour enables management to identify factors fostering/inhibiting entrepreneurial activity and devise interventions to cultivate a firm-wide entrepreneurial mindset.


In-house education is not a new concept, but a targeted focus on entrepreneurship applied strategically to a committed firm shows outstanding results. The added-value is in the demonstrated enhancement to effective innovation outcomes.

Read the full article here

Related Articles

11 September 2019

Digitally Transforming the Delivery of Customer Service in the Local Government Sector

Link to video: https://www.vlga.org.au/resources/videos-webinars/leading-agenda-in-august Presented in partnership with Leading the Agenda sponsors Pitcher…

26 March 2019

Pitcher Partners makes a submission on the proposed “Instagram Tax”

Article originally featured on Pitcher Partners 18 February 2019, written by Denise Honey, Partner, Pitcher Partners.   Pitcher Partners makes a submission on…

27 February 2019

A survey on the innovation of Australian companies 2017

Download originally featured on UNSW Business School 'A Survey on the Innovation of Australian Companies 2017' has been prepared by the University of New…

Our Partners